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• Facebook Fans bring $3.60 of value each to advertisers

Many companies have latched on to the idea of using social networks for marketing. One method of marketing on Facebook is to create pages based on a product, brand or company in order to solicit fans. The only question has been what is the value of each fan? Vitrue, a social media management company, has attempted […]

• MacBook Pro’s switchable graphics doesn’t use Optimus

We noted yesterday that Apple’s new Core i5/Core i7 MacBook Pro notebooks featured Nvidia GeForce 330M graphics as well as on-the-fly switchable graphics technology. The logical assumption to take from that was that Apple was utilizing Nvidia’s Optimus, a smart switchable graphics solution that the company has been working on. As it turns out, that’s […]

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